A Graphic Design Journey for the Business Leaders Forum

In the world of graphic design, there are projects that stand out not only for their creative challenges but also for their noble intentions. One such project was the redesign of square brochure for the Business Leaders Forum, a non-profit organization committed to promoting sustainability and environmental responsibility among businesses. This project presented the unique opportunity to align aesthetics with values, creating a visual narrative that resonates with the organization’s mission.

The Business Leaders Forum, dedicated to advocating sustainable practices within the corporate world, approached me with a clear vision. They wanted to transform their brochure into a modern, eco-conscious masterpiece. The objective was to reflect their commitment to sustainability not only through the content but also through the design itself.

The Challenge:

Our task was to breathe new life into the existing brochure, which included a wealth of data, charts, and textual content. The challenge lay in striking a balance between information and aesthetics. The client desired a clean and contemporary look while ensuring that the brochure remained informative and engaging.

Designing:

1. Color Palette: We began by selecting a color palette that would align with the principles of sustainability and match their logo. Earthy tones, soothing orange, and vibrant greens became the primary colors. These choices aimed to evoke a sense of nature, growth, and harmony while ensuring readability.
2. Typography: Clean and legible fonts were chosen to facilitate easy reading. A modern sans-serif typeface was employed for headings, paired with a classic serif font for body text. This combination ensured a harmonious blend of modernity and readability.
3. Charts and Graphs: The charts and graphs were redesigned with a focus on simplicity and clarity. Instead of overwhelming the reader with data, we selected key statistics and presented them using minimalist charts with eco-friendly color schemes. The emphasis was on providing meaningful insights.
4. Imagery: High-quality, nature-centric imagery was incorporated to convey the essence of sustainability. Pictures of lush forests, renewable energy sources, and diverse ecosystems adorned the pages, connecting readers to the cause.
5. Whitespace: Due to the large amount of text and charts, more space had to be taken care of, so at least small gaps between the main components were observed.
6. Iconography: A set of custom-designed icons was created to represent various sustainability goals and initiatives. These icons served as visual cues, making the content more accessible and engaging.

At the end, there were a few more changes before we got to the final version. The client was happy with the result and the brochure was displayed online on their website.